LF Stockholm is a customer-owned regional company within the Länsförsäkringar group. It offers insurance, banking, and pension services tailored to the needs of people and businesses in the Stockholm region. LF Stockholm works with a strong local presence and focus on long-term customer relationships.
LF Stockholm needed to align internally and communicate a clear, unified direction externally – through a single customer promise. The promise had to be long-term, actionable, and relevant across all business units and levels of leadership.
Y. reviewed strategic documentation, the brand platform, external communication, and the company structure to define LF Stockholm’s internal identity from a customer perspective. In close partnership, we then shaped a promise framework designed to cut across silos and create alignment throughout the businesses.
A two-way customer promise that sets expectations in both directions: what customers can count on in every interaction, and what the businesses is committed to delivering at every touchpoint. Built to be memorable, cross-functional, and grounded in real customer value.
Use of Leadinfo for Business Identification
We use Leadinfo B.V., located in Rotterdam, the Netherlands, to identify which companies visit our website. Leadinfo identifies companies based on IP addresses linked to publicly available business databases. Personal data, such as IP addresses, is processed in compliance with GDPR and is stored exclusively within the EU.
The purpose of this processing is to improve our business development, analyze website usage, and follow up on potential customers.
Leadinfo only provides us with identified company information, such as:
Company name
Company address
Sector and industry
Publicly available contact details (not at an individual level)
We do not share this information with third parties, and no individual website visitors are personally identified.
For more information, please refer to Leadinfo’s privacy policy:
https://www.leadinfo.com/en/privacy/
Leadinfo (Business Identification without Cookies)
We use Leadinfo to identify business visitors to our website. Leadinfo does not use cookies but identifies business users through IP addresses linked to public business registries. Since no personally identifiable information is processed via cookies from Leadinfo, no active consent is required for this processing.
However, in accordance with applicable legislation (ePrivacy Directive and GDPR), we inform our visitors about this processing in our privacy policy.
For more information, please refer to Leadinfo’s privacy policy:
https://www.leadinfo.com/en/privacy/
