“Nosy helped us define the core of SSMF – our essence and ambition. The new brand platform and the creative concept has given us clarity, confidence, and the tools to express who we are. With greater impact and greater relevance.”
Anna-Karin Andersson
Head of Communications and Marketing
The Swedish Society for Medical Research is a non-profit organization, free from political and religious ties, committed to advancing medical research. Since 1919, SSMF has empowered thousands of researchers to push the boundaries of science and improve lives through knowledge.
When SSMF came to Nosy, they had no clear goals, no defined ‘why’ – and no brand recognition. This, despite having funded groundbreaking research and empowered pioneering scientific ideas since 1919.
Nosy partnered with SSMF to build a clear strategic foundation. From there, we sharpened the visual identity and launched the concept It all starts with an idea. The framework: elevate bold ideas and the people behind them — to attract new donors and reaffirm SSMF’s vital role in shaping the future of medicine.
The storytelling around cutting-edge ideas — and what medical research makes possible — became the foundation for a strong and consistent brand presence. Supported by a well-structured communications plan and clear audience prioritization, SSMF strengthens its brand every day:
in cinemas, on streaming platforms, across digital and social channels, in podcasts, print, and native advertising. Over the past year, aided awareness has increased by 250%, and the number of people willing to support SSMF has grown by 700%.
