"Nosy quickly became a trusted partner, understanding both our business challenges and our vision as a non-profit organization. Their insights and expertise have really helped us in strengthening our brand and communication”.
Helena Ruhmén
Head of Marketing and Communication
Founded in 1851, Ersta Diakoni is Sweden’s leading non-profit organization in health and social care.
In 2019, Ersta Diakoni struggled with low awareness and visibility. The name was unfamiliar to key audiences, and the visual identity no longer reflected a modern welfare provider in a digital era. A communications shift was needed — to increase recognition, improve relevance, and bring clarity to Ersta’s unique role in society.
Our analysis revealed a broader systemic truth: the healthcare system often falls short. The safety net we all expect to rely on doesn’t always deliver the care, dignity, or compassion everyone deserves.
Our work focused on translating Ersta diakoni’s values into clear, accessible communication — with the goal of making the organization more visible, relatable, and relevant to the people it serves. We developed a new digital-first visual identity that balanced warmth with professionalism, and a tone of voice rooted in empathy and clarity. The communications concept As it Should Be became a unifying narrative across all levels — from large-scale campaigns to everyday communication.
With a clear direction and targeted communications, Ersta Diakoni has strengthened its societal presence and grown significantly. Revenue has increased by 62.2% over the past five years, and Ersta Diakoni is now the first-choice provider for those seeking healthcare, elderly care, or social support.
Use of Leadinfo for Business Identification
We use Leadinfo B.V., located in Rotterdam, the Netherlands, to identify which companies visit our website. Leadinfo identifies companies based on IP addresses linked to publicly available business databases. Personal data, such as IP addresses, is processed in compliance with GDPR and is stored exclusively within the EU.
The purpose of this processing is to improve our business development, analyze website usage, and follow up on potential customers.
Leadinfo only provides us with identified company information, such as:
Company name
Company address
Sector and industry
Publicly available contact details (not at an individual level)
We do not share this information with third parties, and no individual website visitors are personally identified.
For more information, please refer to Leadinfo’s privacy policy:
https://www.leadinfo.com/en/privacy/
Leadinfo (Business Identification without Cookies)
We use Leadinfo to identify business visitors to our website. Leadinfo does not use cookies but identifies business users through IP addresses linked to public business registries. Since no personally identifiable information is processed via cookies from Leadinfo, no active consent is required for this processing.
However, in accordance with applicable legislation (ePrivacy Directive and GDPR), we inform our visitors about this processing in our privacy policy.
For more information, please refer to Leadinfo’s privacy policy:
https://www.leadinfo.com/en/privacy/
