“I’ve worked with the agency for several years, and together we’ve built a strong and consistent foundation to both strengthen and sustain Cylinda’s long-term position. Collaborating with the team at Nosy is a true partnership.”
Sandra Hjelm
Marketing director at Cylinda
Cylinda is a Swedish brand that has been providing user-friendly household appliances for kitchens and laundry rooms since 1958. Designed to make everyday life easier and more doable.
Positioning a small Swedish appliance brand for success in a market dominated by global giants.
Our collaboration began with a deep dive into the brand, its audience and the competitive landscape. From that emerged a key insight: most of us struggle to keep everyday life running smoothly. The last thing we need is another appliance brand adding pressure by promoting a polished, perfect ideal.
From this foundation, we shaped a new brand direction built on the concept An easier everyday life – supported by a new visual identity and social media strategy.
Drawing on our roots in Scandinavian design and visual storytelling, we created an expression inspired by Swedish interior aesthetics, leading visual influencers and modern family brands. The result: relatable environments and moments our audience can genuinely connect to.
Cylinda now holds a distinctive and relevant position in a competitive category. Our collaboration has helped elevate the brand across all key metrics – driving relevance, recognition and resonance over time.
