LF Stockholm is a customer-owned regional company within the Länsförsäkringar group. It offers insurance, banking, and pension services tailored to the needs of people and businesses in the Stockholm region. LF Stockholm works with a strong local presence and focus on long-term customer relationships.
LF Stockholm needed to align internally and communicate a clear, unified direction externally – through a single customer promise. The promise had to be long-term, actionable, and relevant across all business units and levels of leadership.
Y. reviewed strategic documentation, the brand platform, external communication, and the company structure to define LF Stockholm’s internal identity from a customer perspective. In close partnership, we then shaped a promise framework designed to cut across silos and create alignment throughout the businesses.
A two-way customer promise that sets expectations in both directions: what customers can count on in every interaction, and what the businesses is committed to delivering at every touchpoint. Built to be memorable, cross-functional, and grounded in real customer value.
