"Nosy quickly became a trusted partner, understanding both our business challenges and our vision as a non-profit organization. Their insights and expertise have really helped us in strengthening our brand and communication”.
Helena Ruhmén
Head of Marketing and Communication
Founded in 1851, Ersta Diakoni is Sweden’s leading non-profit organization in health and social care.
In 2019, Ersta Diakoni faced low awareness and limited visibility. The name was unfamiliar to key stakeholders, and the organization lacked a clear and cohesive expression of its role as a modern, values-driven care provider. A strategic repositioning was needed to increase relevance, unify the organization, and build recognition over time.
In close collaboration with Ersta’s executive team, we led a comprehensive brand transformation to define a clear position and long-term direction. The result: a clarified brand hierarchy and a new brand platform – including vision, essence, and promise. These elements were designed to create clarity, unity, and direction for both internal and external stakeholders. The platform was embedded across the organization – from strategic leadership to day-to-day operations – providing a shared foundation for communication, culture, and decision-making.
Over five years, the repositioning has delivered measurable results in a traditionally slow-moving sector. Brand awareness increased from 53% to 58%, supporting a 62.2% increase in revenue. Today, the platform continues to guide Ersta Diakoni’s choices and behaviors at every level of the organization.
